Saturn Sky Attraction

After months of around-the-clock hype, the 2007 Saturn SKY is now entering dealer showrooms. This two seat roadster marks an important turning point for the Saturn brand lengthy identified with building nondescript, but reliable cars. With an MSRP of $23,690, the SKY is particular to sell for several 1000 dollars more than the dealer's sticker cost as call for is expected to far exceed capability. Let's examine the Saturn brand and the automobile behind the hype to see if the SKY was worth the wait.

Since Saturn's first cars became available in 1990, the brand has attracted a loyal following of owners who liked the company's simplicity and consumer friendly dealer network. Indeed, Saturn's "no haggle" pricing revolutionized the relationship between dealer and consumer changing the common adversarial business transaction into a partnership benefiting buyer and vendor alike.

Originally, Saturn was established as some other business, but wholly belonged to Common Motors. The concept behind Saturn was that the business would build import fighting small cars to compete against the likes of Toyota and Honda. The S-Series, made with "ding proof" polymer side panels was an instant hit and Saturn relied exclusively on this line of compact coupes, sedans, and wagons for nearly a decade before a second, bigger model was introduced.

The dream of keeping Saturn separate from GM eventually died and the brand was brought into the GM fold to be managed a lot like Chevrolet, Buick, and so forth. are today. Indeed, the Spring Hill, Tennessee factory, which was exclusively meant to develop Saturn autos remains in company, but numerous of the division's cars are now being built elsewhere including the SKY.

So, the SKY has caught your attention, has it? Who could blame you? Pictures of the SKY have been circulating heavily online for months and it's definitely an attractive vehicle. Based on GM's new Kappa platform, the SKY shares some elements with the earlier released Pontiac Solstice, another two seat roadster. The SKY, nevertheless, has its own appear having a very pronounced fender peak and sleek body style. Here are some of the attributes of the SKY:

- Front engine, rear drive, two seat roadster

- 50/50 front/rear weight distribution

- Manually operated cloth covered top folds down into the trunk

- Front pivoting hood

- two.4L I4 engine producing 177 h.p. paired with a five speed manual or 5 speed automatic transmission

- 18 inch wheels; 4 wheel disc brakes with ABS

- Power galore: air conditioning, locks, windows, doors, AM/FM/CD, and so forth.

The SKY was priced and meant to compete against two other roadsters, the Honda S2000 and Mazda's Miata. Despite the fact that the SKY is technically a sister car towards the Solstice, it appears that it is better worthy compete against the Japanese brands as the Saturn roadster comes totally equipped and incorporates a sleeker physical body style. Taking absolutely nothing clear of the Pontiac, the SKY is certainly the more competitive of these two.

For Saturn, the SKY improves the brand's image immeasurably. A lot in the way that the Corvette is certainly a "halo" automobile for Chevrolet the SKY will be the same for Saturn. Production will likely be limited to just 10-12,000 vehicles annually and buying a SKY will most likely mean buyers paying nicely over sticker cost for their car. Indeed, some incidents are indicating trader mark ups as high as $5000 in the face of stiff need.

Beyond the SKY, Saturn will also be introducing a second new automobile this year, the Aura. Switching the L-Series, the Aura midsize sedan borrows heavily from GM's European division, Opel, and incorporates the bold style of SKY in its front end.

Yes, the days of being known as a builder of compact plastic cars in Tennessee is over; a new Saturn is rising and if all of the hoopla related towards the SKY is any indication, Saturn's future is certainly extremely promising.

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